Our founder, Brad Keyes, an avid endurance athlete, literally couldn't stomach anything during training and racing. Come race day, vomit was almost guaranteed and he often found himself curled up in pain.  After figuring out it was his nutrition that was causing the problem, he began researching and consulting with top nutritionists and exercise physiologists. This led him to test ingredients and formulations (on himself and unsuspecting friends) and ultimately create 333 Half Evil. Finally, something that could be used all day for hydration, fuel, and electrolytes without the negative side effects. Since then he and the CarboRocket team have developed an array of premium nutrition products trusted by endurance athletes, both amateur and professional. When you use CarboRocket products, you can rest assured knowing that we get what endurance athletes need, because we are endurance athletes!