For Athletes. By Athletes.
At the heart of every victory, no matter how big or small, is an athlete who pushed past their limits. We understand because we're athletes too. That’s why we don’t just promise to guide you to the podium—we promise to help you surpass your personal bests. For us, "podium" isn’t just about 1st, 2nd, or 3rd place. It’s about reaching new heights in your performance and consistently exceeding your own expectations.
Our line of premium, science-based nutrition products is formulated by nutritionists for the specific needs of endurance athletes. Each product is developed and athlete-tested to ensure it meets the high demands of training and competition. You've dedicated yourself to your sport; don't let subpar nutrition hold you back. Trust in our products to transform your training, elevate your performance. Together, let’s redefine what it means to stand on the podium.
How We Got Here
Brad Keyes, a passionate endurance athlete, faced a challenge that wasn't part of any race course: severe stomach issues during his training and events. These issues often forced him out of races, leaving him in pain and searching for a solution. Determined not to let this end his athletic pursuits, Brad turned to the experts—nutritionists and exercise physiologists—for help.
This led to the creation of CarboRocket, a hydration drink formulated specifically to support athletes' nutritional needs without the side effects that had plagued Brad. CarboRocket was born from Brad's personal struggles and his refusal to quit, offering a unique blend of ingredients tested first on himself and then on his friends and fellow athletes.
Today, CarboRocket stands as a testament to overcoming adversity. It has grown into a trusted brand among both amateur and professional athletes who value not just the quality of the products but the story behind them. Brad’s journey from problem to product demonstrates that challenges can transform into opportunities that benefit a wider community.