I absolutely LOVE this product! I am on at least my 10th bag. In the summer, I will do rides that are over five hours. This product has a great taste that is not too overpowering, so you won't get tired of it at mile 70. It also mixes really well. But the most important thing...it KEEPS ME GOING. I had so many friends bonk on rides and asked me why I was not hungry and eating with them. I told them...I've been taking in consistent calories the whole ride with HalfEvil, and I'm not getting the sugar highs and lows you are. IT WORKS. BUY IT. But save some for me!